Chinese e-commerce sites Temu and Shein are revolutionizing the air transport market, sending the equivalent of 88 Boeing 777s of cargo around the world every day.
Temu and Shein differentiate themselves by selling products manufactured directly by Chinese companies, bypassing intermediaries and well-known American brands, allowing them to offer lower prices. However, to deliver products quickly to customers, these companies rely heavily on air freight, together sending around 9,000 tons of cargo daily.
The growth of Temu and Shein's operations also impacted global shipping routes. New sea and air routes were established, altering traditional trade patterns and increasing shipping rates.
Despite the high costs, Shein and Temu still offer free shipping on orders over a certain amount, absorbing the costs to accelerate their growth. However, in the medium and long term, companies can look for ways to reduce costs, including expanding their logistics networks.
