In Loulé, a new beauty space is gaining notoriety by offering a distinctive approach to personal care. ÚTERO, led by Felipe Beauté, offers a beauty experience that departs from the traditional, focusing on vegan products and practices that prioritize the health and well-being of its clients.
ÚTERO is a space that strives to offer personalized and exclusive service, with a special focus on hair care. "Here at ÚTERO, each client is unique, and we believe that beauty is a reflection of how we feel inside. We offer beautification and empowerment rituals because we also believe that true beauty is that which empowers," says Felipe. The space uses only vegan and cruelty-free products, ensuring that treatments are as gentle on the body as they are effective.
The studio's services include cuts, coloring, and hair treatments, all designed to enhance natural beauty. Felipe explains that his approach is deeply educational, aiming to educate clients on how to best care for their hair on a daily basis. "Our goal is for every person who leaves here to feel like they've gained more than just a new look—they've gained knowledge on how to maintain the health and vitality of their hair."
The space stands out for providing an experience that goes beyond a simple visit to the hairdresser. Each session at ÚTERO is designed to be a moment of comfort and self-care, where the client is invited to relax and reconnect with themselves. Attention to detail and the time dedicated to each client are fundamental elements that set ÚTERO apart from others.
beauty spaces.
This new approach has attracted a diverse audience interested in exploring more conscious alternatives for personal care. ÚTERO's success reflects a growing interest in beauty experiences that value not only the end result, but the entire process leading up to it.
The ÚTERO studio in Loulé presents itself as a new reference in the beauty scene in Portugal, where each visit is an opportunity to discover a deeper and more meaningful way of taking care of yourself.



